JSW MG Motor India, in partnership with Google Cloud India, has launched two AI-powered chatbots, Avira and Vir, to enhance customer interactions and streamline services. These chatbots, developed using Google Cloud’s PaLM 2 technology and Riafy’s AI expertise, are a significant step towards digital customer engagement in the automotive industry. JSW MG Motor India is the first car manufacturer in the country to utilize this advanced AI technology for customer service. Avira and Vir are accessible on multiple platforms, including the MG website, WhatsApp, EVPEDIA website, and EVPEDIA WhatsApp, providing a seamless user experience across various touchpoints. This development is part of a broader AI initiative by the company to improve customer satisfaction, operational efficiency, and sales. Satinder Singh Bajwa, Chief Commercial Officer at JSW MG Motor India, stated that these chatbots are a significant milestone in their journey to enhance consumer experience. He added that by leveraging AI, they are redefining customer engagement and operational excellence. The chatbots are designed to provide real-time, personalized support through natural conversations. With multilingual capabilities, they can communicate effectively in various languages and adapt to customer preferences over time. This AI-driven personalization allows the system to tailor responses based on the customer’s interaction history, building trust and improving satisfaction. Bikram Singh Bedi, Vice President and Country MD of Google Cloud India, expressed excitement about the collaboration, stating that they are thrilled to partner with JSW MG Motor India as they reimagine their consumer experience using their AI platform. Avira is focused on enhancing the car-buying experience, offering interactive and personalized assistance for potential customers. It helps users navigate the car selection process, answering inquiries about JSW MG cars with human-like interactions to make the journey more seamless and engaging. Vir, on the other hand, serves as an expert on electric vehicles (EVs). It provides detailed insights and educates users on the latest trends in the EV market. Accessible through the EVPEDIA platform, Vir helps customers make informed decisions about electric cars, empowering them with comprehensive knowledge. This AI-driven innovation highlights JSW MG Motor India’s commitment to using technology to improve customer experience. The introduction of Avira and Vir builds on other tech-first initiatives such as MG Xpert, MG Epay, and MGVerse, further solidifying the company’s position as a leader in customer-centric innovation. This collaboration between a major car manufacturer and a big tech giant is not the first, as many players are looking to integrate AI and cloud capabilities into their vehicles. This move by JSW MG Motor India is a testament to the growing importance of AI in the automotive industry.
