The 2020 US Presidential Election has been dubbed the “Influencer Election Cycle” as both the Kamala Harris and Donald Trump campaigns have utilized massive networks of influencers to amplify their messages and reach potential voters. From attending rallies to interviewing the candidates on podcasts, these influencers have played a crucial role in shaping the public’s perception of the candidates. As Election Day approaches, their final task is to mobilize their followers and get them out to vote.
While it remains to be seen who has played the influencer game better, Harris has a strong army of celebrities and microinfluencers on her side, while Trump has the support of the entire right-wing media ecosystem and the influential platform of Elon Musk’s Twitter account. In the final stretch before the election, both parties have been actively engaging with influencers through organizing calls, policy summits, and studio spaces to help them mobilize their followers and encourage them to vote.
As we near Election Day, the role of influencers in shaping the political landscape has become more apparent than ever before. With the power to reach millions of followers and influence their opinions, these individuals have become a crucial part of modern political campaigns. Stay updated on the latest developments in the intersection of technology and politics by signing up for the WIRED Politics Lab newsletter and listening to the WIRED Politics Lab podcast.
