Astell & Kern, a renowned brand in the world of portable audio, has taken a unique approach to expand its market reach. In what can be called a “reverse Toyota,” the brand has launched a new subbrand called Activo. This move allows Astell & Kern to compete in the more affordable segments of the digital audio player market, which it had previously abandoned in its pursuit of high-end, high-priced devices.
The Activo P1, the first offering from this subbrand, may not seem affordable when compared to competitors from FiiO and Sony. However, it is equipped with top-of-the-line specifications, including a dual-DAC arrangement and Astell & Kern’s Teraton Alpha system for amplification. The octacore processor ensures a smooth and responsive user experience, and the inclusion of the Google Play store allows for easy access to a variety of music-playing apps.
While the P1 may not have as much internal memory as some of its competitors, the SD card slot allows for expansion up to 1.5 TB. Overall, the Activo P1 offers a compelling option for those looking for a high-performance digital audio player at a more affordable price point. Whether it’s worth the extra cost for Astell & Kern lite will ultimately depend on individual preferences and priorities.
