OpenAI has been making waves with their ’12 days of OpenAI’ campaign, and on the eighth day, they made a major announcement. The company has made their ChatGPT search feature free for all users, after initially launching it exclusively for ChatGPT Plus subscribers. This feature allows for natural language interaction with up-to-date data in various categories, including sports, news, stock quotes, and more. It also provides visual aids and can even be set as the default search engine on a web browser. OpenAI has also improved the latency of the feature based on user feedback and added new features such as business listings and timings. This move by OpenAI could potentially challenge Google’s dominance in the search engine game, as they have been steadily expanding their partnerships with leading media publishers to provide high-quality information to ChatGPT. In a recent podcast episode, Microsoft CEO Satya Nadella even mentioned that Google’s success in the search engine battle was due to Windows and Chrome’s dominance, but with OpenAI’s advancements, they may be able to reclaim some of that market share. OpenAI’s partnerships with publishers like Future and Conde Nest, as well as news and data providers, have helped them add the latest information and visuals to their search feature. With these developments, OpenAI is proving to be a major player in the tech industry, and their partnerships and advancements will only help them stay relevant in the future.